Mended: Revolutionizing Clothing Aftercare for Sustainable Fashion | Knowledge Hub | Circle Economy Foundation
imageimage
image

Approved by curator

Business case
Mended: Revolutionizing Clothing Aftercare for Sustainable Fashion
0
0

Mended providing convenient and accessible solutions to extend the lifespan of jean garments. By connecting customers with skilled local tailors, Mended offers repairs and alterations for clothing, ensuring longevity and reducing waste. Their mission is to create a circular ecosystem where value circulates locally, empowering individuals to make sustainable choices and contribute to a more responsible fashion industry.

Problem

The fashion industry generates a staggering amount of waste as clothes are discarded prematurely due to minor damages or changing trends. The lack of accessible and convenient aftercare options for clothing leads to a significant barrier in extending the lifespan of garments. Consumers desire to make sustainable choices but struggle to find easy and reliable solutions for repairing and maintaining their clothing.

Solution

Mended, an innovative clothing aftercare service, aims to reduce barriers and promote sustainable fashion by creating an ecosystem that facilitates the circulation and longevity of clothing. Mended's mission is to make aftercare as convenient as purchasing new clothes, empowering individuals to choose the best options for their clothing.


Process:

Identifying the Needs: Customers begin by selecting the repairs or alterations required for their clothing, such as fixing holes, belt loops, pockets, seams, crotches, or zippers, as well as adjusting the fit. Mended's network of skilled tailors is capable of handling multiple clothing items simultaneously.


Booking and Pickup: Mended provides a seamless booking system that allows customers to schedule a preferred pickup and delivery time. Customers can choose a convenient day and time slot for Mended to collect their garments from their doorstep or office. The garments are then transported to a local tailor within Mended's network.


Local Tailoring Expertise: Mended collaborates exclusively with local tailors, supporting the community's craftsmanship and ensuring value circulates within the area. These experienced artisans work their magic, using their skills to breathe new life into the clothing. They meticulously repair and enhance the garments, ensuring their longevity and quality.


Garment Return and Enjoyment: Mended takes care of the entire process and returns the rejuvenated garments to the customers. Once again, customers can enjoy their favorite jeans that have been restored to their former glory. The garments are meant to be lived in and withstand the test of time, while customers can relish in the satisfaction of making a sustainable choice.

Outcome

By addressing the need for accessible and convenient aftercare solutions, Mended has successfully transformed the way people perceive and care for their clothes. The company's dedication to local ecosystems and skilled tailors not only promotes sustainability but also supports local economies and preserves traditional craftsmanship. Through Mended's efforts, customers can extend the lifespan of their clothing, reducing waste and contributing to a more sustainable fashion industry.

Additional information

Photo by Maude Frédérique Lavoie on Unsplash

Relevant links