Too Good To Go: An initiative to Tackle Food Waste | Knowledge Hub | Circle Economy Foundation
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Business case
Too Good To Go: An initiative to Tackle Food Waste
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Too Good To Go is an online platform connecting businesses with consumers to help reduce food waste. By selling surplus food at a discounted price, businesses can reduce their waste and generate additional revenue. The platform has been successful in reducing food waste, supporting sustainable business practices, and empowering consumers to make more environmentally friendly choices.

Problem

Food waste is a significant global issue, with approximately one-third of all food produced for human consumption being wasted every year. This waste has a significant environmental impact, including contributing to greenhouse gas emissions, land use, and water consumption.

Solution

Too Good To Go is an online platform that connects consumers with businesses to help reduce food waste. The platform allows businesses, such as restaurants and grocery stores, to sell surplus food to consumers at a discounted price. By utilizing the platform, businesses can reduce their food waste while also generating additional revenue.


In addition to the direct benefits of reducing food waste, the platform also raises awareness about the issue and encourages consumers to make more sustainable choices. The Too Good To Go app also provides information and educational resources to help consumers better understand the environmental impact of food waste and how they can help.

Outcome

Since its launch in 2016, Too Good To Go has become one of the world's leading anti-food waste apps. The platform has been successful in reducing food waste, supporting sustainable business practices, and empowering consumers to make more environmentally friendly choices.

In addition to the environmental benefits, the platform has also had a positive impact on businesses that use it. The platform has also helped businesses build stronger relationships with their local communities and attract new customers.

Overall, the Too Good To Go platform is a successful example of how online platforms can enable circular economy opportunities through information, product, or service offering. By connecting businesses and consumers in a sustainable way, the platform is helping to reduce food waste and promote more sustainable practices.

Additional information

Photo by Sri Lanka on Unsplash

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