Precycle: A Case Study in Zero-Waste Grocery Shopping | Knowledge Hub | Circle Economy Foundation
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Business case
Precycle: A Case Study in Zero-Waste Grocery Shopping
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Precycle is a zero-waste grocery store in Brooklyn, New York that allows customers to shop without creating any packaging waste. Customers bring their own reusable containers and bags to fill up on bulk goods, produce, and household items.

Problem

The world generates over 2 billion tons of municipal solid waste each year, and much of this waste comes from single-use packaging. Plastic packaging is especially problematic as it is non-biodegradable and can take hundreds of years to break down, leading to environmental pollution and negative impacts on wildlife. Traditional grocery stores are a major source of single-use packaging waste, with pre-packaged produce and other goods generating large amounts of plastic waste.

Solution

Precycle is a package-free grocery store that offers a range of products in bulk, eliminating the need for single-use packaging. Precycle's business model relies on a network of local suppliers and producers, on a 1 on 1 basis, who provide the store with fresh, package-free and transparent goods. The store also encourages customers to bring their own containers to refill, further reducing packaging waste.



Outcome

Precycle's zero-waste shopping model has been successful in promoting sustainable living and reducing packaging waste. The store has gained a loyal customer base, with many customers returning to shop at Precycle regularly. Precycle has also inspired other businesses to adopt a zero-waste model, helping to promote the zero-waste movement and encourage more sustainable practices in the retail industry. Overall, Precycle demonstrates that it is possible to provide a convenient and sustainable shopping experience while reducing packaging waste and promoting a more circular economy.

Additional information

Photo by Markus Spiske on Unsplash

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