Napapijri circular series: cradle2cradle gold certified | Knowledge Hub | Circle Economy Foundation
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Business case
Napapijri circular series: cradle2cradle gold certified
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All the styles in Napapijri Circular Series are 100% recyclable thanks to their mono-material composition. Fillings and trims are made of Nylon 6, while the fabric is made of ECONYL® Regenerated Nylon, a high-performance nylon 6 yarn recycled from discarded fishing nets and other waste materials.

Problem

48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.

Solution

Napapijri has launche the circular series in partnership with Aquafil. How does it work?:

- All products in the series have mono-material composition. This facilitates the recycling process and avoids that fibers lose any of their original quality

- By partnering with Aquafil, all products in the series are made from upcycled econyl nylon that can be recycled infinitely

- Through the online take back program, circular styles can be returned after 2 years and recycled by Aquafil to make new Napapijri circular products. Consumers cannot return products before 2 years to ensure a decent product lifetime. The company keeps truck of the use time of products by having consumers register them on the website after purchase. Upon return of circular products, consumers receive a 20% discount valuable only for the circular series.

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