Danu organic sells almost fully compostable clothing, as well as parts, second-hand own apparel and repair kits. The company is on a mission towards circularity.

48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.

Danu organic is a closed loop company. Once clothing has been worn to bare threads, the company recommends clients to compost it in their backyard, or a city compost program. To do that customers simply have to cut out any elastic (even though it’s 90% organic, undyed cotton and only 10% plastic) and toss the fabric in the compost pile or bury it in their yard. If however custoemers think their clothing still has a bit of life left in them, Danu Organic will send a shipping label and they can mail garments back to the company in the Infinite Reutrn program. At this point Danu Organic will either offer them for resell or cut them up and make something interesting from them, giving them a second life. In exchange for returning  Danu clothing at the end of it's use, the company offers a $5-$20 credit to its store, depending on the quality of the garment.

Through a dedicated page on its website, Danu Organic offers supplies to support customers in clothing self repair. Here they company also sells its samples, seconds and clothing sent back through the Infinite Return Program.

The companay strives to minimize the use of plastics. Danu Organic only uses natural dyes.