Flavia La Rocca garments are designed as individual modules that can be matched in limitless combinations through the use of hidden zippers to create dresses, overalls, tops, skirts and more. Even a single module is designed to be worn often in more than one way.

Modern textiles rely heavily on petrochemical products that come from many of the same oil and gas companies driving greenhouse gas emissions. Today, in fact, fashion accounts for up to 10% of global carbon dioxide output—more than international flights and shipping combined, according to the United Nations Environment Programme. The U.S. alone throws away up to 11.3 million tons of textile waste each year—around 2,150 pieces of clothing each second.

Flavia La Rocca's brand, DNA, centers modularity with its interchangeable and versatile pieces that can transform into tops, skirts, bags, bandeaus, etc. allowing customers to create wardrobes out of less.

How does it works for the customer?

1 . Choose the Upper Module

2 . Choose the Bottom Module 

3. Zip them up to create a combo!

Modules are designed to always work with one another, customers just need to be consistent with sizes when purchasing them.

La Rocca retails directly to her customers, which enables a more convenient take-back system. The company promises to show customers how to take care of clothes and to always be there to support them, should they decide to re-dye the product La Rocca will re-dye it for a fee, should they decide to mix it with new modules or return it when it is too worn out to be worn again La Rocca will take it back (except for customized and bespoked orders).

The company has also recently switched her operations to a made to order approach so to further decrease the opportunity for material waste generation. This allows for customization. Each garment is made expressly for teh csutomer so to make it more special, the company can add a small embroidery (initials, a symbol, a date) in any position, font and color. 

La Rocca is also fully transparent on materials selection, naming all suppliers and artisans who work on the garments. The company sources its fibers from Lenzing. They are all derived from sustainably harvested wood and they are biodegradable and compostable under industrial, home, soil and marine conditions, thus they can fully revert back to nature. The only excpetion are zippers, as no compostable solution is currently in commerce, the company apparel uses zippers made of recycled polyester and manufactured in Italy.

The company relies on natural dyes, excluding all chemicals. It claims that at the end of the production cycle the dyeing baths can be disposed of or even be used as natural fertilizers or to water the plants in the garden. In this case, the partner is Phillacolor.

Finally, the production is entirely Made in Italy in order to limit transport's environmental impact and to minimize the overall CO2 emissions.