Bedstraw & Madder aims to right the wrongs of the fashion industry by producing biodegradable, no chemicals, cotton underwear. In the process the company uses regenerative farming practices that turn the land into a carbon sink.

Modern textiles rely heavily on petrochemical products that come from many of the same oil and gas companies driving greenhouse gas emissions. Today, in fact, fashion accounts for up to 10% of global carbon dioxide output—more than international flights and shipping combined, according to the United Nations Environment Programme.

Bedstraw & Madder works with Oshadi Fibershed and RADDIS to bring together traditional textile and regenerative organic agricultural cotton farming. The company mission is to transform an industry known for being dirty; creating sustainable livelihoods for the people who make clothes. Each acre of cotton it sows actively sequesters atmospheric carbon back into the soil playing a vital role in combating climate change. This it the company's answer to the damage left behind by fast-fashion. 

The company is committed to giving sustainable fabrics the TLC they deserve, using botanical dyes and zero chemicals. As skin is one the largest organ in the body it absorbs what it touches, so there are health benefits too. Bedstraw & Madder is creating ethical clothing that steers clear of chemicals, with intimates that are 100% naturally plant dyed. The company methods are tried, tested and proven to meet industry colourfastness standards. Clean cotton; clean water; clean colour.

- 70kg of chemicals saved from enetering water cycles

- 470 meters of regeneratively farmed cotton

- 14,000 liters of water saved through rain irrigation

- 2.5 tonnes of carbon sequestered from the atmosphere