Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

Since 2018, SC Johnson has built, nurtured and supported 379 collection points and over 22,000 registered collectors in the Philippines, Indonesia and Brazil. The plastic collected in these ecosystems is recycled and reprocessed into Social Plastic™ and integrated into SCJ’s products like Windex and Mr Muscle, which are now made of 100% recycled recovered coastal plastic. At the same time, the partnerhsip provided more than 20,000 people with additional economic opportunities.

In 2019, SC Johnson launched its first Windex® Vinegar bottle made out of 100% Social Plastic®. And in 2020, it launched bottles made with 100% Social Plastic® in Windex® Original and Windex® Vinegar in North America, as well as Mr. Muscle® Platinum Window and Glass Cleaner in the U.K. and Ireland. Overall, SC Johnson has helped stop over 1 billion bottles of ocean plastic – that’s 20 million kilograms of plastic waste!

In the next 3 years, SC Johnson will be opening 509 collection branches in Indonesia, the Philippines, Brazil, Thailand, and Vietnam. The 509 collection branches will enable the collection of 30 million kg of plastic – the equivalent of preventing 1.5 billion plastic bottles from entering the ocean.