Pieter Pot has built a system that allows people to do their shopping without buying packaging. The Dutch company is doing this by replacing all the packaging waste with reusable glass jars.

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

In order to shop your grocery packaging free with Pieter Pot consumers need to uploade the app on their mobiles and simply start shopping as they would on any other grocery delivery. The only difference is that once they receive the order, consumers will have to pay a deposit for the glass jars delivered to them based on their size. The jars can then be given back on the next delivery and the deposit is reimbursed within 12 hours. Each jar is reused by Pieter Pot up to 40 times.

Fruits and vegetables order on the app come with plastic wrapping.

The deposit amounts to 3.50 euros per order, regardless of the quantity of food purchased plus 2 euros for each large (wine) bottle and 0.10 euros for each small (beer) bottle.

Pieter Pot recently announced a partnership with Kraft Heinz wherein one of the biggest fast-moving consumer goods (FMCG) players will adopt reusable jars for its packaged products.