UK-based Lush Cosmetics tasked themselves with creating a waterless, signage and package-free shop. Lush looked towards their tech R&D team (their “Tech Warriors”) to create digital solutions to accomplish this feat with their Lush Labs app.

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

To limit the use of plastic packaging and generally plastic use in store, Lush developed a new feature on its Lush Lab App called Lush Lens that lets customers identify and learn about a product by taking a photo of it. Customers can now identify package-free products using Augmented Reality (AR), and the app shows the user ingredients, benefits and video demos.