Tesco - designs out plastic-wrapped multipacks but still guarantees multibuy deals through software programming | Knowledge Hub | Circle Economy Foundation
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Business case
Tesco - designs out plastic-wrapped multipacks but still guarantees multibuy deals through software programming
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Tesco will replace plastic-wrapped multipacks with plastic-free multibuys on tinned food eliminating 350 tonnes of plastic from the environment.

Problem

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

Solution

Tesco will become the first UK retailer to remove plastic-wrapped multipacks from all Tesco stores and replace them with plastic-free multibuys. This will see 67 million pieces of plastic eliminated. The change applies to both Tesco own brand products and branded products, like Heinz Beanz. It will help more than eight million households in the UK reduce the amount of plastic they use. It contributes to Tesco’s commitment to remove 1bn pieces of plastic from its own brand products by the end of 2020.

Outcome

Tins will be available individually, with no plastic wrap holding them together any more. They’ll still be eligible for multibuy deals, representing the same good value for customers, just without plastic. Through software programming, the discount will be applied automatically at the checkout for loose tins.  

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