Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economical and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase. In particular, colored PET bottles are less likely to be recycled due to the contamination of colorants.

As part of its World Without Waste strategy, The Coca‑Cola Company aims to collect a bottle or can for each one it sells by 2030. The company also aims to include 50% recycled content in its bottles by 2030 but the company needs more clear bottles to be collected and recycled to use in new bottles if it is to meet its recycled content target. With Sprite shifting to clear bottles it means more bottles available for repurposing into new bottles. Clear PET can be made into a wide range of new products, such as pillow and duvet inners, as well as new bottles, it is more valuable than green PET, which has limited uses.

Sprite will also revamp its logo and will feature a prominent "Recycle Me" message, along with the new packaging design.