Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economical and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

The technology developed by Carbios, a pioneer in the development of biotech solutions for the recycling of PET* plastics, paves the way for the manufacture of new products made from 100% recycled materials produced using its enzymatic process. It has the advantage of being suitable for all types of PET - clear, colored, opaque and multilayer - and making these plastics infinitely recyclable. Unlike conventional processes, the innovation allows infinite recycling of all types of PET waste as well as the production of 100% recycled and 100% recyclable PET products, without loss of quality. Plastic and textile waste is now a precious raw material enabling the circular economy to become an industrial reality.

L'Oreal has been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling. The company is pleased to announce today the feasibility of these bottles in a pilot phase and is delighted to be in a position to create the packaging of the future with its partners. In 2019, L’Oréal invested in Carbios via its venture capital fund BOLD.