Thrift+: Accelerating the Circular Fashion Economy | Knowledge Hub | Circle Economy Foundation
We are experiencing technical issues| No new articles can be added at this time. We are working hard to fix it. Sorry for the inconvenience.
imageimage
image

Approved by curator

Business case
Thrift+: Accelerating the Circular Fashion Economy
0
0

The fashion industry has been operating a linear model of production for ages and its activities have been harming our environment and depleting our natural resources. Therefore, the industry must adopt a more circular model; Thrift+ was founded to accelerate the fashion industry's shift towards the circular economy.

Problem

The fashion industry is a resource-intensive industry and one of the world’s biggest polluters. More than 100 billion new items of fashion are produced annually and the industry emits more CO2 every year than aviation and maritime industries combined. 

However, 73% of clothes produced worldwide goes to landfill, while only 1% of the clothes manufactured are recycled into new clothes. If this industry is left to continue with its unsustainable model of production, it can prevent us from achieving net zero by 2050. 

Solution

Thrift+ was founded to create a circular economy business model for the fashion industry to reduce waste and build a more sustainable future by bringing charity shops online. Consequently, the organisation has created a platform where people and brands can resell and buy the best second-hand clothes to give them a new life. 


The Thrift+ business model is contributing to the cleaning up of the fashion industry by making it easier for people and brands to sell their unwanted fashion items and raising funds for charity.

Outcome

The Thrift+ platform has built the best online shopping experience for second-hand clothes by making it easy for individuals and brands to resell unwanted items. The barrier that has prevented the success of second-hand retailing of fashion items has been removed and the number of clothes that are been sent to landfill has also been reduced. 

Additional information

Photo by: Lucas Hoang on Unsplash

Relevant links