Seljak Brand refers to the scale of discarded textiles globally with 87% of all textiles disposed becoming landfill or, otherwise, incinerated. Central to the brand’s problem source is the issue of manufacturer floor offcuts, deadstock yarn and post-consumer textiles/clothing waste produced across the design, production, and end of life stages of the garment lifecycle.

The brand works with a selection of wool mill partners in Tasmania (Australia), Victoria (Australia), Italy and Lithuania to gather the previously mentioned by-products, deadstock and ‘waste’ for shredding, re-spinning, and weaving into luxurious blankets. At the end of life with its user, blankets can be collected (free of charge) and either donated if useful or recycled into future blankets.

Seljak Brand communicates their impact of diverting 8,058kg of textile waste to date to avoid landfill and become recycled wool blankets as part of their collections. The brand notes that compared to new wool, recycled wool prevents 13 times the carbon emissions that would ordinarily be consumed.

Photo credit: Georgi Kalaydzhiev (via Unsplash)