RE;CODE By Nike: This is Not Just Fashion 


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This collection has been built by a community of passionate researchers, students, and industry professionals as part of <a href="https://worldcirculartextilesday.com/" target="_blank">World Circular Textiles Day</a> (WCTD). 


World Circular Textiles Day takes place every year on 8th October.  Our vision is to galvanise the collective ambitions and goals of people, organisations and businesses to reach a fully circular textiles world by 2050. Our mission is to provide a framework for circularity stakeholders to develop and deliver a collaborative, evolving roadmap and to chart circularity’s momentum annually from the 8th of October until 2050.

What does fully circular by 2050 mean?
- Shared textile resources, in the form of products and raw materials, are kept in **continual circulation**.
- Virgin resources are **replaced with circular materials**.
- Dignity, equity, and equality for the **people** involved in all parts of the circular value chain.

We need to know where we stand today to chart how to get to 100% Circularity by 2050. What circular activity is currently happening in the textiles and apparel industry, and where in the world is it happening? The WCTD Collection aims to answer this question by building the world’s largest digital library of circular textiles case studies. 

World Circular Textiles Day is proud to be supported by our 2022-23 Circular Hero Partners:
[Lenzing](https://www.lenzing.com/), [Texaid](https://retailsolutions.texaid.com/), [Bank & Vogue](https://www.bankvogue.com/), [Usha yarns limited](https://ushayarns.com/), [The Conduit](https://www.theconduit.com/), and [Asia Pacific Rayon](https://www.aprayon.com/en/)

## Want to contribute to the WCTD Collection? Sign up and add your circular textiles activities.





World Circular Textiles Day

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Article / Report

Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Impacts on the social fabric of the community and well-being of the individuals and families.

Social Impact

Impacts on the financial condition of a company, as well as the the economicconditions of its stakeholders and on economic systems at local, national, andglobal levels.

Economic Impact

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Direct and indirect reduction in economic costs

Cost Savings

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Contributing to the improvement of biodiversity including species diversity, total number of protected species, and ecosystem health

Biodiversity

Producing and providing business and consumer goods and services

Goods and Services

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way

Prioritise regenerative resources

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Account for the systems perspective during the design process, to use the right materials, to design for appropriate lifetime and to design for extended future use

Design for the future

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Utilise bio-based, reusable, non-toxic and non-critical materials

Regenerative materials

Deliver products through business models that ensure maximum value

Product business models

Designing to reduce waste during production and use

Design out waste

Designing to enable multiple uses and lifecycles of a product and its materials

Design for cyclability

Employ online platforms to connect and improve information sharing between stakeholders

Digital platforms

Using materials that can be easily reused or recycled after use

Reusable, recyclable materials and inputs

Selling high quality, long-lasting products

Sale of durable, long-lasting goods

Designing products so they produce as little waste as possible during production

Design for minimal waste

Designing products to remove any barriers to recycling and enable easy recyclability

Design for recycling

Designing products so they are able to be easily repaired

Design for repair

Designing products to be reused for the same or different purposes in multiple lifecycles

Design for reuse

Developing or utilising online platforms to enable circular economy opportunities through information, product or service offering

Online platforms

VISION:
Raw materials are renewable, recyclable and safe, kept in continual circulation.

DETAIL:
Imagine a time when…the raw materials that are used to make things are sourced from existing products and regenerative agriculture, via carbon negative and climate neutral processes. Biodegradable raw materials are used for products with biodegradable end routes. Toxic chemicals have been washed out of the global materials pool, disposed of safely and replaced with beneficial alternatives. Virgin fibres made from fossil fuels have been banned, while secondary synthetic fibres, derived from what was already in the system, are kept in constant circulation as a resource. Circularity accounting methods, built on science-based metrics, help to manage a balanced system of resources, across all industries, and in line with the planet’s environmental limits.

Raw Materials and Planetary Boundaries

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

Slow strategies aim to keep materials in use for as long as possible, for example through design for durability and repairability. A more circular economy is also a slower one: materials, components, and products—and even buildings and infrastructure—that we lock in stocks are made to last. This will lower material demand in the long run, in essence also serving to narrow resource flows.

Slow

Regenerate strategies phase out hazardous or toxic materials and processes and substitute them with regenerative biomass resources. A circular economy aims to mimic natural cycles—by shifting to more regenerative farming practices, for example—while also maximising the share of circular biomass that enters the economy. Regeneration can happen both at the systems level (by designing regenerative processes) as well as at the product level (by switching synthetic to organic fertilisers, for example).

Regenerate

Cycle strategies aim to cycle and reuse materials at their highest value: they maximise the volume of secondary materials re-entering the economy, ultimately minimising the need for virgin material inputs and therefore also narrowing flows. Of course, virgin materials will always be needed to a degree: all materials degrade and can’t be cycled infinitely, use energy, and require blending with virgin materials to maintain strength and functionality.

Cycle

Engage with the local community where facilities or offices are located

Community collaboration

Designing products that can easily breakdown and degrade in the environment

Design for bio-degradability

Replace energy sources with less impactful alternatives and enact energy efficiency measures

Regenerative energy

Using <a href="https://echa.europa.eu/information-on-chemicals" target="_blank">materials that are not toxic or hazardous</a>.

Non-toxic materials and inputs

Integrate principles of circularity into primary, secondary and tertiary curriculum and conduct workplace trainings

 Education and Curriculum

Selling parts of modular products that can be exchanged or replaced

Sale of exchangeable parts

Enacting measures that optimise energy use

Energy efficiency

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Recover waste energy or generate fuels and energy from waste streams

Energy recovery from waste

Converting fossil fuel based operations to electric

Electrification

Collection programmes that process products and parts for reuse or recycling within the same industry

Closed loop collection

Engaging in discussions with government bodies and policymakers to push for regulations that support the circular economy

Advocacy for circular economy policy

Using renewable energy like solar, wind, etc. or renewable fuels like biomass, etc.

Renewable energy, fuels

Designing products of multiple parts that can be easily exchanged

Design for modularity

Employing artificial algorithms and robotics to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Advanced robotics, artificial intelligence

Working together with industry peers to engage in business activities or exploratory projects that advance the circular economy

Joint industry ventures, projects, pilots

Connecting products and services into the internet of things to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Internet enabled, connected operations

Utilise waste streams as a source of secondary resources and recover waste for reuse and recycling

Use waste as a resource

Providing products through sharing between consumers, customers, etc.

Peer to peer sharing

Transforming waste products into materials and lower value products within other industries

Open loop downcycling

Putting in place purchasing guidelines for procurement departments and evaluating suppliers on circular economy principles

Circular procurement

Providing DIY repair kits or spare part programmes for enabling self-repair

Self-repair, spare part service

Providing upgrade programmes or upgrade services for products or parts of products

Product upgrade

Transforming waste products into materials and lower value products within the same industry

Closed loop downcycling

Engage and guide customers and consumers to ensure circular use of products

Customer / consumer collaboration

Designing products to increase consumer’s emotional attachment and ensure longer use

Design for product attachment, emotional durability

Transforming waste products, materials for reuse within the same industry

Closed loop upcycling

Allowing customers to alter and modify certain features of the product

Customisation

Facilitate discussions and meetings between internal team members to identify circular opportunities

Dialogue with internal stakeholders

Generating energy from waste through processes such as anaerobic digestion, gasification, incineration, etc.

Generating energy from waste

Replace freshwater with less impactful alternatives and enact water efficiency measures

Regenerative water

While resources are in-use, maintain, repair and upgrade them to maximise their lifetime and give them a second life through take back strategies when applicable

Stretch the lifetime

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Preserving and conserving biological products such as food, forests, etc.

Preservation, conservation

Working together with the community and engaging them in the company operations

Joint product development

Reuse, repurpose, and recycle waste streams within the same industry

Valorise waste streams - closed loop

Providing repair services or maintenance services for products or parts

Product maintenance, repair

Ensure that biological products are properly managed and preserved

Maximise lifetime of biological products

Replacing freshwater use with rainwater, fogwater, seawater, etc.

Alternative water use

Developing or utilising online marketplaces to enable the peer-to-peer exchange of products and services

Peer-to-peer online marketplaces

Initiatives with disadvantaged communities, minorities, people distanced from the labour market

Give-back programmes

Processing waste streams into fuels such as biogas, biofuels, pellets, etc.

Processing waste into fuel

Using bio-based materials such as bioplastics, mushroom-based materials, etc.

Alternative bio-based materials and inputs

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

Using waste materials that have been processed and recycled to produce new products within other industries

Using open loop recycled materials

Employ technologies to gather and analyse data to provide insights on resource use

Data and insights

Takeback and return of products from customers after end-of-use

Takeback programmes

Recovering and reusing waste heat, gas, etc. for energy

Recovery and reuse of waste energy

Participating in government programmes that support and advance the circular economy

Government programmes

Selling parts of modular products that can be refilled

Sale of refillable parts

Designing products to resist damage and wear, and serve a long and useful life.

Design for physical durability

Transforming waste products, materials for reuse within other industries

Open loop upcycling

Using waste materials that have been processed and recycled to produce new products within the same industry

Using closed loop recycled materials

Upgrade, repair, and maintenance while in-use

Maximise lifetime of products in-use

Using <a href="http://ec.europa.eu/growth/sectors/raw-materials/specific-interest/critical_sv" target="_blank">materials that are not considered critical</a>.

Non-critical materials and inputs 

Designing products with a single material type to more easily recycle them after use

Design for recycling - mono-materials

Managing and enriching biological products such as soil, land, etc.

Management, enrichment

Designing products so they use as little materials, water, energy, etc. as possible during use

Design for resource efficiency

Working together with customers to jointly create products fit for them

Co-creation

Provide guidance or professional training to educate employees to use circular economy principles

Training on the circular economy

Providing services through a subscription plan with regular payment schemes

Subscription-based services

Enacting measures that optimise water use

Water efficiency

Designing products that are made to last and to ensure longer use

Design for durability

Key elements of the circular economy

<p>Launched in 2012 with the slogan ‘This is Not Just Fashion’, Korean brand RE;CODE breaks the stereotype by introducing deadstock upcycling to fashion.</p>