Lizee has created a data-driven Renting or Reselling Management System that manages the entire cycle using one platform (in-store and online rental, handling shipping, returns, refurbishing and reselling).The flexible system allows brands to choose the circular business model that suits their product and customer base: subscription, one-off, or on-demand rental.

Waste costs and the lifetime of every product must increase. There is a vast quantity of under utilised products in the modern economy, and each one represents a waste of materials as well as a potential economic opportunity. Extending the lifetime of products in multiple ways is key. Therefore, it is important to combine rental, second-hand, and other alternative ways of consumption. The need for easier adaptation to “access over ownership” is difficult and therefore needs assistance with business model innovation.

Lizee offers a software as a service which has the potential to scale-up the digital rental experience, so that more companies can respond to the growing trend in responsible and eco-conscious consumption, and to be part of a circular economy by promoting product reuse and extending its life-cycle.

The outcome still needs to determined and is analysed by the individual businesses.

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