Dr. Martens launches ReSouled campaign - a partnership with Depop and The Boot Repair Company which will offer customers restored worn footwear.

Today fashion accounts for up to 10% of global carbon dioxide output—more than international flights and shipping combined, according to the United Nations Environment Programme. At the same time 48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.

Dr Martens has revealed plans to enter the repair and resale market through a new collaboration with online second-hand marketplace Depop and shoe repair specialist The Boot Repair Company.

The trio will be working on the heritage brand’s ReSouled scheme, in which used Dr Martens can be repolished, given new laces, soles, heel loops and insoles before they are put back onto the market at around 80 percent of the price for a new pair.

STEP 1: The Boot Repair Company receives worn footwear in need of repair and a bit of TLC.

STEP 2: After repair, boots and shoes are deep cleaned, sanitized and refreshed using Micro-Fresh®.

STEP 3: Each restored pair is checked and listed on Dr. Martens' Depop shop for sale.

STEP 4: Boots and shoes are shipped with minimal and recycled packaging.

CEO Kenny Wilson told The Guardian that the Depop deal will likely be tested for around six months as the company also works out how to create a much larger scheme.

This is still an ongoing initiative and the outcome is yet to be measured.

Photo by Mpho Mojapelo on Unsplash