Rental Fashion Platform: Zoa | Knowledge Hub | Circle Economy Foundation
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Business case
Rental Fashion Platform: Zoa
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Zoa rental, managed by Hirestreet, is the UK’s first “Rental as a service” solution that gives fashion brands the opportunity to add rental as an option alongside buying. Brands provide the stock, but Zoa takes care of:

1. Rental technology: providing website customization through a white-label rental platform.

2. Rental Operations: fully managing service that overlooks warehousing, fulfillment, transport, cleaning and repairs.

3. Rental Management: analyzing data to track brand's performance and customer behavior.

Problem

The missing capacity to invest to individual rental technologies and logistics is a barrier for fashion brands to provide a rental option for their customers.

Solution

Zoa rental provides a platform and service for other fashion brands to more easily offer rental options for their products. They enable fashion brands and retailers to launch a rental service with their white-label technology, one-stop-shop operations and rental expertise. Zoa rental has the three different parts: technology, operations, and management.

Outcome

As the service was launched in 2021 the outcome is yet to be determined.

Additional information

Photo by m0851 on Unsplash

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