Although consumers are now more aware of the need to shop more sustainably, there is often a knowledge gap between industry experts and the average shopper. The majority of us want to find fashion brands and products that align with our personal values. However, it is hard to find trustworthy and comprehensive information, from a source that is independent.

In a mission to help consumers better understand the relative impact of fashion brands, Good On You works to provide an accessible case study for each brand, as well as a rating, which can be used comparatively against other brands. Thousands of companies are assessed against Good On You's rating framework, measuring company's transparency, values, worker rights and many other factors.

Good On You aligns itself with the UN Sustainable Development Goal 12 (SGD12: Ensure sustainable production and consumption patterns. Their work is also influenced by gender equality, poverty reduction, climate change, water usage and biodiversity.

With over 3 million users per year worldwide, Good On You has established itself as a reliable database, promoting more sustainable brands to green-minded consumers. While it is by no means perfect, Good On You is a great starting point for consumers to start making more conscious decisions.

Photo: Ken Fager via Flickr