Their software system collects data about waste and helps uncover valuable resources by incentivizing users for more sustainable behavior. Using the carrot, not the whip: the system collects data about who throws what to motivate and reward waste sorting efforts. By rewarding people for what they return, Carrot is creating a world of circular materials through “turning apathy into action and waste into resources.”.

Globally, we produce more than 2 billion tons of waste each year. We lack data on the waste we throw in the bin and people are lacking motivation to sort their trash and to produce less waste per person or company.

The system collects data about who throws what to motivate and reward waste sorting efforts. By rewarding people for what they return, Carrot is creating a world of circular materials. How?

The Carrot product features are opening for a world where we can track and reward what people throw away. This way we create a “carrot” (positive reward) for those who register what they throw away and to those who throw away less (reduced waste). This way we can know where and what is thrown away – opening for better localization of waste, and not at least, incentives for creating less waste.

The product features include:

- Pay-As-You-Throw: charge for what is thrown away by connecting tenants to their waste streams.

- Incentives and feedback: create incentives and target follow-up. Reward users with good results, and help those with the potential to improve understand what actions to take.

- Impact transparency: measure and report on sustainability efforts. Connect your various data sources and compare, measure, and report on recycling rates across malls, retailers, and other building segments.

- Value: access new revenue streams. A full overview of what resources are available for reuse, repurposing, or resale. Find the optimal receiver of different materials.

Carrot´s system was used in Vestkanten Storsenter. Collecting data about waste at Vestkanten Storsenter enabled more sustainable choices and a significant increase in the sorting rate.

-      Before Carrot: 54% sorting rate

-      After Carrot: 72% sorting rate