Added: Jul 29, 2022
Last edited: Aug 10, 2022
Have you ever wondered what came first: The desire for trendy clothes at an inexpensive rate or the industry convincing us that we are behind trends?
Fast-Fashion is a marketing strategy to meet the ever-changing trends where high volumes of apparel are produced with low-quality materials and sold at a reasonable price, making people buy more.
The fashion industry is one of the major reasons for air pollution, landfills, and greenhouse gas emissions. Water used for the dyeing and finishing process is then released into the river resulting in contamination. Moreover, it exploits Labour Rights and Working Conditions - Low wages, health hazards and long working hours.
Every year "Fashion Revolution Week" happens on the 18th-24th of April in remembrance of the Rana Plaza Collapse, making the citizens realise the dangers that labourers face and how much impact the fashion industry brings on the environment.
Bollywood celebrities like Vidhya Balan and Boney Kapoor, icons of the fashion industry have underlined the importance of Sustainable fashion.
Gen Z has stepped out with placards to express their opinion on sustainability and to bring change in their shopping habits. Brands like H&M introduced a biodegradable and sustainable collection of baby clothing, using materials free of chemicals that are harmful to humans and the environment and manufactured with 100% recycled water and renewable energy.
Birla Cellulose in their brand Liva Reviva has also incorporated Circular Textile by recycling waste cotton and has also initiated programs for consumer awareness.
Sustainable fashion movements and consumer awareness programs through the media have been shaping people's purchasing habits, creating circular textiles.
Circular Production is the answer to India’s massive textile waste Problem.
https://www.downtoearth.org.in/blog/economy/circular-production-might-be-the-answer-to-india-s-textile-waste-problem-83600
Photo Credits : Francois Le Nguyen - Unsplash
Prioritise regenerative resources
Use waste as a resource
Incorporate digital technology
Regenerative materials
Valorise waste streams - closed loop
Digital platforms
Non-toxic materials and inputs
Reusable, recyclable materials and inputs
Using closed loop recycled materials
Online platforms
Inform
Circular Economy in school programmes
Data, knowledge & information sharing
Implement innovation programmes
Awareness raising events
Information campaigns
circular textiles
consumer awareness
environmental conservation
fast-fashion hazards