Approved by curator
Added: Jul 15, 2022
Last edited: Aug 19, 2022
The Italian luxury fashion house brought vintage Valentino pieces to four global boutiques in June, 2022 as part of an ongoing push into resale that’s designed to give past collections a new life.
Valentino first launched Valentino Vintage in October, asking owners of vintage items to resell them to the brand in exchange for store credit. Now, those items are available for sale: for a two-week period this June, the house will take over Madame Pauline Vintage in Milan; The Vintage Dress in Tokyo; New York Vintage; and Resurrection Vintage in Los Angeles, to sell off the vintage collection to new customers, according to a brand announcement. Valentino Vintage has been spearheaded by CEO Jacopo Venturini and designer Pierpaolo Piccioli.
Valentino Vintage is also providing a new service - Valentino's Archive Consulting. The story of your Valentino Vintage garment
For two weeks, starting from the 7th of June, the Valentino archive in Rome will offer a special service providing the history of each Valentino Vintage item that the owners can bring. Once the archive has collected all the information on the piece, this unique document will be sent directly to the owners or to the designated Valentino boutique.
The vintage programme is being rolled out in phases. Phase three, according to the brand, will include bringing Valentino Vintage to fashion schools, “where the newest and most original stories are born”, according to the statement.
Photo taken by Becca McHaffie on Unsplash
Stretch the lifetime
Team up to create joint value
Maximise lifetime of products after use
Industry collaboration
Own brand second-hand sale
Second-hand sale, distribution
Joint industry ventures, projects, pilots
resale
vintage
past collections
boutiques
vintage pieces
second-hand