Ouroots started by producing Luseke straws from Luseke grasses. Currently, they recruit other farmers and women to help them collect the luseke grasses from the bushes, they convert them into straws, sanitise and sell them for use. Their aim is to reduce the use of plastics in our daily lives. Eventually, they intend to grow plants to be them into useful products such as, straws, cups, plates, washing /bathing sponges and packaging materials.

This case study has been created as part of Footprints Africa's work to build a comprehensive open-source database of circular economy initiatives in Africa. We are doing this in collaboration with the African Circular Economy Network (ACEN), as part of our programme to support the circular economy transition in Africa.