Our client, BNP Paribas bank decided to give a second life to used advertising banners and roll-ups created as part of the “Bank of a Changing World” rebranding campaign, in which the bank promoted responsible attitudes towards society and the environment. The outdated advertising banners turned into practical and useful shopping bags, and thanks to this, earlier campaign gained an interesting continuation.

Companies often face the problem of outdated advertising materials, which may be, for example, a "side effect" of the rebranding or a "leftover" after an advertising campaign. After changing the logo and brand identity, there is a problem with the huge amount of materials that have become out of date. These types of materials are often incinerated, and recycling methods do not solve the problem of their management, so the potential for further processing remains unused.

The solution for the problem is upcycling, thanks to which outdated advertising materials can gain a second life. Cooperation with Deko Eko helped BNP Paribas to turn their outdated advertising banners and roll-ups to circulation in the form of a unique collection of 5,000 consumer bags.

Thanks to Deko Eko upcycling production, the outdated advertising banners of the BNP Paribas Bank returned to circulation in the form of a unique collection of 5,000 consumer bags.

The bank added a new value to corporate waste, gaining new, creative items from it, and at the same time increasing the awareness of its employees and customers on topics such as circular economy and sustainable development. The entire project thus perfectly fit into the company's strategy in the field of corporate social responsibility (CSR) and sustainable development, as well as the "Bank of Green Changes" program.

At this project, we were cooperating with a social enterprise employing people with disabilities. This is another positive impact of our cooperation with BNP Paribas, in addition to the environmental dimension.