Over 3 million pieces of furniture are thrown away each year in Norway. 

IKEA collects and resells old furniture and parts through their take-back system. A few stores have been taking back unwanted IKEA furniture for several years, but now, all seven of the IKEA stores in Norway offer the buyback service. For the spare parts program, they have offered spare parts in our circular hubs for many years, but only started offering the service online early this year, which is making it much more accessible.

But, in order to to get the circularity message across to consumer they also initiated a large-scale video and poster campaign, launched in June 2021, that shows old IKEA products abandoned in trash piles and landfills, on street corners, and in random rubbish heaps in parks and beaches across Norway. The IKEA product is highlighted and labelled with where it was found, what work was needed, and what the second-hand price is versus the original. 

Since they launched the buy-back service in thier stores in November 2020, IKEA Norway has received 5,407 second hand products. The monthly average has doubled with the launch of the Trash Collection campaign.”