Tise is a nordic, fast-growing software company and social, mobile marketplace for vintage fashion and interior. Their marketplace-app, Tise, has grown dramatically since launched in 2016, now measuring over 2 000 000 registered users, and millions of listings.

The fashion industry is one of the most polluting industries in the world, dominated by a “fast-fashion” mentality. According to the Ellen McArthur Foundation, Between 2000 and 2015, clothing production doubled, while over the same period utilisation – the number of times an item of clothing is worn before it is thrown away – decreased by 36% (2021). Norwegians have an average of 350 garments in the closet, but a fifth of these are unused. Norwegians are still increasingly buying more clothes, and that the amount of textile waste from private households is rapidly increasing. At the same time, many people do not bother to walk around in physical secondhand shops looking for something they need – knowing it might take day and age before they find something similar to their needs.

Tise aims to help people to pass on the clothes they do not use by making second hand more fun and inspiring through their engaging digital app or homepage.. Their UX design is similar to Instagram, where users can follow, “like” and contact other people should they want to buy an item someone else has listed. Users simply upload their item online. The buyer can search for items they want through a filter system (location, shoes, tops, denim jeans, brands, price range etc.) or through scrolling through the pictures the people they follow have uploaded. Once a deal between buyer and seller has been initiated, they can sort out a place to meet to try on or exchange the item as well as payment method (shipping is also often an option).

The Tise solution has had two major successes: they have through their fun, esthetically pleasing and easy-to-use app bettered and boosted the reputation for buying secondhand clothing as well as helped consumers make it easy to buy and sell their clothing through their filtering system. With approx. 120,000 second-hand items sold per month, there is no doubt that Tise has used their digital platform to boost reuse, slowing of the loop and keeping products in use. Now, the question is how to make sure clothing is passed on more than once and has several life-cycles, and not just two.