Levi’s launched a sustainable jeans line. The garment is made with organic cotton and Circulose, a breakthrough material made in part from worn-out jeans. Moreover, Levi's has created the first product tag, Care Tag for Our Planet, which offers tips on how to best preserve your clothing. They also offer Levi’s Authorized Vintage, the most authentic, everlasting vintage pre-owned or restored items on the market. Additionally, they work with Blue Jeans Go Green in the U.S. and Canada, and other organizations in different countries to collect used clothing. And they are increasingly designing products that are suitable for true circularity – with 100 percent recyclable materials – from the outset.
","problem":"Consumer use and disposal accounts for 23 percent of the total water used, and up to 40 percent of the climate impact during the life cycle of a pair of jeans. Disposal is also a major issue; across the industry, over half of all garments made annually are burned or buried within one year.
","solution":"Circulose® is a branded ‘dissolving pulp’ product that Renewcell makes from 100% textile waste such as worn-out jeans and production scraps. Dissolving pulp is what the textile industry uses to make viscose, lyocell, modal, acetate other types of regenerated fibers (also called ‘man-made cellulosic fibers’). The only difference with Circulose® is that it’s made from textile waste instead of wood.
","problem":"Fashions change but the industry itself never really has. It’s always been about growing more cotton, using more water, spraying more chemicals and pumping more oil to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful.
The fashion industry is one of the largest polluters of clean water and users of virgin raw materials and energy, and discarded clothing fills global landfills with thousands of tonnes of textile waste every year. It’s the opposite of sustainable.
","solution":"The process works in the following steps:
1. Renewcell takes in garments that can’t be resold to people. Either they’re way too worn-out or hopelessly out of style. Cotton clothes are ideal because they contain a lot of cellulose.
2. The clothes are shredded, de-buttoned, de-zipped, de-colored and turned into a slurry. Contaminants like plastic polyester are taken out. What remains is cellulose - the biodegradable organic polymer that cotton, trees and all green plants on earth are made out of.
3. The slurry is dried to produce sheets of pure Circulose®. The sheets are packaged into bales and shipped to partner companies (such as H&M or Levi's) to be made back into natural textile fibers.
4. A brand designs new clothes using Circulose® fibers. These fibers can be mixed with other fibers or used alone, depending on the need of the product.
","outcome":"People that choose Circulose® garments cut their waste, climate, water, microplastics and deforestation fashion footprint to almost zero. Using a breakthrough process powered by 100% renewable energy, Renewcell transforms old clothes into a pristine natural material that needs no cotton fields, no oil, and no trees.
","additional_info":"Photo source: https://images.squarespace-cdn.com/content/v1/5cd0414a29f2cc2be52e982e/1597223843651-UNVA2CHOVV2L0QR12QUB/Circulose1.jpg?format=2500w
","collection":null,"type_content":null,"is_draft":false,"authorId":356,"created_at":"2021-08-05T09:03:50.072Z","updated_at":"2023-04-11T14:04:04.913Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":2,"curator":null,"created":null,"updated":null,"curatedBy":413,"createdBy":356,"updatedBy":5017,"locale":"en","main_image_alt":null,"status":"Legacy","main_image_credits":null,"main_image":{"id":2533,"name":"blob","hash":"blob_9c18a03faf","sha256":null,"ext":"","mime":"image/jpeg","size":53.92,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_9c18a03faf","provider":"aws-s3","provider_metadata":null,"created_at":"2021-08-05T09:03:48.468Z","updated_at":"2021-08-05T09:03:48.468Z","alternativeText":null,"caption":null,"width":780,"height":585,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_9c18a03faf","hash":"small_blob_9c18a03faf","mime":"image/jpeg","name":"small_blob","path":null,"size":23.29,"width":500,"height":375},"medium":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/medium_blob_9c18a03faf","hash":"medium_blob_9c18a03faf","mime":"image/jpeg","name":"medium_blob","path":null,"size":49.29,"width":750,"height":563},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_9c18a03faf","hash":"thumbnail_blob_9c18a03faf","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":5.99,"width":208,"height":156}},"previewUrl":null}},{"id":9416,"title":"Levi’s collaborates with Renewcell to create their most sustainable jean ever \n","summary":"In July 2020, Levi’s® brand launched its most sustainable jean ever, the WellThread 502 jean, made with organic cotton and Circulose®, a breakthrough material made in part from worn-out jeans, created by Renewcell.
","problem":"The consumption and disposal of denim is concerning. According to the Ellen MacArthur Foundation, the fashion industry used 53 million tons of new fibers to produce clothing in 2015. Approximately 60 to 73% of all clothing produced ended up in incinerators or landfills within 12 months. Additionally, from 2000 to 2014, clothing production doubled, and the number of garments purchased each year by the average consumer increased by sixty percent. Increasing consumption puts considerable stress on natural resources, and discarded garments are estimated to lose $100 billion worth of materials each year. The increasing amount of denim that is thrown away represents not only a monetary loss but a loss of valuable resources. The production of denim also creates a significant environmental footprint due to the vast amount of water consumption used in the process and the harmful dyes that pollute waterways. One pair of jeans could require up to 8 gallons of water, equivalent to three days of water usage for an average US household.
","solution":"In response to this growing problem, Levi’s in collaboration with Renewcell has created the WellThread 502 jeans, the brand’s most sustainable jeans ever, a garment made with organic cotton and Circulose®, a breakthrough material made from worn-out jeans. Its like-for-like fibre input means the garment can itself be recycled through an existing chemical recycling process.
To make Circulose®, Renewcell repurposes discarded cotton textiles, such as worn-out denim jeans, through a process similar to recycling paper. The incoming waste fabrics are broken down using water. The colour is then stripped from these materials using an eco-friendly bleach. After any synthetic fibres are removed from the mix, the slurry-like mixture is dried and the excess water is extracted, leaving behind a sheet of Circulose®. This sheet is then made into viscose fiber which is combined with cotton and woven into a new fabric.
The WellThread 502 jeans are designed in a way that maximises recyclability so they can be regenerated into new jeans again. Each part of the jean – trims, thread, etc. – are carefully calibrated to ensure it meets recycling specifications, allowing it to have a second life when it’s worn out.
","outcome":"This cross-industry collaboration takes garment-to-garment recycling and the transition to circularity forward. Recycling keeps garments out of landfills and minimises the use of natural resources, while this collaboration marks moving beyond traditional cotton recycling, which shortens and breaks fibre. By using high-quality fibre, like Circulose®, Levi’s jeans last longer, and designing for circularity allows old jeans to become new jeans, again and again.
","additional_info":"In addition, Circulose® is manufactured in a first-of-its-kind recycling facility powered by renewable energy in Kristinehamn, Sweden. This translates to denim that requires less water and energy, leaving us with an overall lighter carbon footprint.
","collection":null,"type_content":null,"is_draft":false,"authorId":420,"created_at":"2021-09-17T09:39:29.874Z","updated_at":"2023-01-06T17:33:23.443Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":2,"curator":null,"created":null,"updated":null,"curatedBy":383,"createdBy":420,"updatedBy":5017,"locale":"en","main_image_alt":null,"status":"Legacy","main_image_credits":null,"main_image":{"id":3034,"name":"blob","hash":"blob_239cf5a45c","sha256":null,"ext":"","mime":"image/jpeg","size":75.76,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_239cf5a45c","provider":"aws-s3","provider_metadata":null,"created_at":"2021-09-17T09:39:29.610Z","updated_at":"2021-09-17T09:39:29.610Z","alternativeText":null,"caption":null,"width":625,"height":468,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_239cf5a45c","hash":"small_blob_239cf5a45c","mime":"image/jpeg","name":"small_blob","path":null,"size":54.38,"width":500,"height":374},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_239cf5a45c","hash":"thumbnail_blob_239cf5a45c","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":13.61,"width":208,"height":156}},"previewUrl":null}}],"solutionProviders":[]},"articles":[{"id":3464,"title":"Resource efficient design to reduce water consumption for jeans production","summary":"Levi’s launched a sustainable jeans line. The garment is made with organic cotton and Circulose, a breakthrough material made in part from worn-out jeans. Moreover, Levi's has created the first product tag, Care Tag for Our Planet, which offers tips on how to best preserve your clothing. They also offer Levi’s Authorized Vintage, the most authentic, everlasting vintage pre-owned or restored items on the market. Additionally, they work with Blue Jeans Go Green in the U.S. and Canada, and other organizations in different countries to collect used clothing. And they are increasingly designing products that are suitable for true circularity – with 100 percent recyclable materials – from the outset.
","problem":"Consumer use and disposal accounts for 23 percent of the total water used, and up to 40 percent of the climate impact during the life cycle of a pair of jeans. Disposal is also a major issue; across the industry, over half of all garments made annually are burned or buried within one year.
","solution":"Circulose® is a branded ‘dissolving pulp’ product that Renewcell makes from 100% textile waste such as worn-out jeans and production scraps. Dissolving pulp is what the textile industry uses to make viscose, lyocell, modal, acetate other types of regenerated fibers (also called ‘man-made cellulosic fibers’). The only difference with Circulose® is that it’s made from textile waste instead of wood.
","problem":"Fashions change but the industry itself never really has. It’s always been about growing more cotton, using more water, spraying more chemicals and pumping more oil to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful.
The fashion industry is one of the largest polluters of clean water and users of virgin raw materials and energy, and discarded clothing fills global landfills with thousands of tonnes of textile waste every year. It’s the opposite of sustainable.
","solution":"The process works in the following steps:
1. Renewcell takes in garments that can’t be resold to people. Either they’re way too worn-out or hopelessly out of style. Cotton clothes are ideal because they contain a lot of cellulose.
2. The clothes are shredded, de-buttoned, de-zipped, de-colored and turned into a slurry. Contaminants like plastic polyester are taken out. What remains is cellulose - the biodegradable organic polymer that cotton, trees and all green plants on earth are made out of.
3. The slurry is dried to produce sheets of pure Circulose®. The sheets are packaged into bales and shipped to partner companies (such as H&M or Levi's) to be made back into natural textile fibers.
4. A brand designs new clothes using Circulose® fibers. These fibers can be mixed with other fibers or used alone, depending on the need of the product.
","outcome":"People that choose Circulose® garments cut their waste, climate, water, microplastics and deforestation fashion footprint to almost zero. Using a breakthrough process powered by 100% renewable energy, Renewcell transforms old clothes into a pristine natural material that needs no cotton fields, no oil, and no trees.
","additional_info":"Photo source: https://images.squarespace-cdn.com/content/v1/5cd0414a29f2cc2be52e982e/1597223843651-UNVA2CHOVV2L0QR12QUB/Circulose1.jpg?format=2500w
","collection":null,"type_content":null,"is_draft":false,"authorId":356,"created_at":"2021-08-05T09:03:50.072Z","updated_at":"2023-04-11T14:04:04.913Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":{"id":2,"name":"Business case","created_at":"2020-10-22T12:31:15.028Z","updated_at":"2021-01-28T17:44:49.613Z"},"curator":null,"created":null,"updated":null,"curatedBy":{"id":413,"firstname":"Jennifer","lastname":"Dranttel","picture":"https://ce-accounts-images.s3.eu-west-1.amazonaws.com/a12a59a5-3ee6-4390-a60b-a38fce051f51"},"createdBy":{"id":356,"firstname":"Kathrin","lastname":"Richter","picture":"https://ce-accounts-images.s3.eu-west-1.amazonaws.com/09f6f742-7503-401a-9676-caf04a5672ae"},"updatedBy":{"id":5017,"firstname":"Aurore","lastname":"Borsi","picture":"https://ce-accounts-images.s3.eu-west-1.amazonaws.com/4c166ae4-289f-4e1a-8217-7787d5a27e97"},"locale":"en","main_image_alt":null,"status":"Legacy","main_image_credits":null,"main_image":{"id":2533,"name":"blob","hash":"blob_9c18a03faf","sha256":null,"ext":"","mime":"image/jpeg","size":53.92,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_9c18a03faf","provider":"aws-s3","provider_metadata":null,"created_at":"2021-08-05T09:03:48.468Z","updated_at":"2021-08-05T09:03:48.468Z","alternativeText":null,"caption":null,"width":780,"height":585,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_9c18a03faf","hash":"small_blob_9c18a03faf","mime":"image/jpeg","name":"small_blob","path":null,"size":23.29,"width":500,"height":375},"medium":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/medium_blob_9c18a03faf","hash":"medium_blob_9c18a03faf","mime":"image/jpeg","name":"medium_blob","path":null,"size":49.29,"width":750,"height":563},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_9c18a03faf","hash":"thumbnail_blob_9c18a03faf","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":5.99,"width":208,"height":156}},"previewUrl":null},"related_articles_":[{"id":9119,"title":"Closing the loop of Man-Made Cellulosic Fibres through chemical recycling","summary":"Fashion for Good published a report in September 2020 highlighting how chemical recycling technologies of cellulose based textiles, could aid to the sustainable innovation for Man-Made Cellulosic Fibres (MMCF). Textile waste could be a more efficient source of cellulose to be regenerated in MMCF compared to wood: 1 tonne of cotton waste can generate 1 tonne of cellulosic pulp, while 2.5/3 tonnes of wood are require to produce the same output.
","problem":"The fashion and textile industry are currently operating in a linear system of take-make-waste, which has a deteriorating effect on climate and biodiversity. In the last 30 years the production of MMCF has double and it is expected to increase in the future. The production of MMCF is linked to the usage of hazardous chemicals and endangered forest as feedstock. According to Canopy one third of the trees used to produce MMCF are ancient or endangered forests. Innovation in textile-to-textile recycling could accelerate the transition to a circular model for MMCF production, however there are still lot of barriers that needs to be overcome in order to facilitate innovative solution for textile-to-textile recycling.
","solution":"Cellulose based textile waste could present an efficient feedstock to replace the use of wood in the production of MMCF. Currently the main method at scale to recycle cellulose based textile waste is mechanical. However, mechanical recycling has some limitations such as shortening the fibre, hence downgrading its quality. For this reason in order to produce a recycled fibre often it is needed to blend in a virgin fibre to keep it at a quality level for market requirements. Chemical recycling could potentially present a solution in terms of efficiency, however it is not yet developed at scale and one of its challenges is the lack of investments in this emerging industry. Chemical recycling present the advantage that the output fibre is of an equal or superior quality compared to its feedstock and if it uses a truly close loop system can avoid to release chemicals in the environment. The 'Zero Discharge of Hazardous Chemicals' is addressed by an industry-led Roadmap program in order to ensure that hazardous chemicals are released in the environment by companies using chemical substances.
","outcome":"Canopy's Generation Action Plan aim to avoid the usage of wood coming from engendered or ancient forests to produce wood pulp and it identifies 5R in order to address this issue:
Reuse, Reduce, Recycle, Replace and Regenerate.
In terms of textile-to-textile recycling for cellulose based fibres, Fashion for Good highlighted some key players and innovators such as Asahi Kasei, Birla Cellulose, Evrnu, Infinited Fibre Company, Renewcell, Saxcell, Blocktexx, Phoenxt, Tyton BioScience, Worn Again, Algalife, Orange Fibre, Spinnova and The Hurd Co.
","additional_info":null,"collection":null,"type_content":null,"is_draft":false,"authorId":393,"created_at":"2021-08-26T14:45:15.124Z","updated_at":"2021-09-08T15:11:24.776Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":1,"curator":null,"created":null,"updated":null,"curatedBy":413,"createdBy":393,"updatedBy":393,"locale":"en","main_image_alt":null,"status":"Legacy","main_image_credits":null,"main_image":{"id":2760,"name":"blob","hash":"blob_cdc4afa16a","sha256":null,"ext":"","mime":"image/jpeg","size":9.87,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_cdc4afa16a","provider":"aws-s3","provider_metadata":null,"created_at":"2021-09-02T10:07:15.397Z","updated_at":"2021-09-02T10:07:15.397Z","alternativeText":null,"caption":null,"width":261,"height":196,"formats":{"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_cdc4afa16a","hash":"thumbnail_blob_cdc4afa16a","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":7.06,"width":208,"height":156}},"previewUrl":null}},{"id":9416,"title":"Levi’s collaborates with Renewcell to create their most sustainable jean ever \n","summary":"In July 2020, Levi’s® brand launched its most sustainable jean ever, the WellThread 502 jean, made with organic cotton and Circulose®, a breakthrough material made in part from worn-out jeans, created by Renewcell.
","problem":"The consumption and disposal of denim is concerning. According to the Ellen MacArthur Foundation, the fashion industry used 53 million tons of new fibers to produce clothing in 2015. Approximately 60 to 73% of all clothing produced ended up in incinerators or landfills within 12 months. Additionally, from 2000 to 2014, clothing production doubled, and the number of garments purchased each year by the average consumer increased by sixty percent. Increasing consumption puts considerable stress on natural resources, and discarded garments are estimated to lose $100 billion worth of materials each year. The increasing amount of denim that is thrown away represents not only a monetary loss but a loss of valuable resources. The production of denim also creates a significant environmental footprint due to the vast amount of water consumption used in the process and the harmful dyes that pollute waterways. One pair of jeans could require up to 8 gallons of water, equivalent to three days of water usage for an average US household.
","solution":"In response to this growing problem, Levi’s in collaboration with Renewcell has created the WellThread 502 jeans, the brand’s most sustainable jeans ever, a garment made with organic cotton and Circulose®, a breakthrough material made from worn-out jeans. Its like-for-like fibre input means the garment can itself be recycled through an existing chemical recycling process.
To make Circulose®, Renewcell repurposes discarded cotton textiles, such as worn-out denim jeans, through a process similar to recycling paper. The incoming waste fabrics are broken down using water. The colour is then stripped from these materials using an eco-friendly bleach. After any synthetic fibres are removed from the mix, the slurry-like mixture is dried and the excess water is extracted, leaving behind a sheet of Circulose®. This sheet is then made into viscose fiber which is combined with cotton and woven into a new fabric.
The WellThread 502 jeans are designed in a way that maximises recyclability so they can be regenerated into new jeans again. Each part of the jean – trims, thread, etc. – are carefully calibrated to ensure it meets recycling specifications, allowing it to have a second life when it’s worn out.
","outcome":"This cross-industry collaboration takes garment-to-garment recycling and the transition to circularity forward. Recycling keeps garments out of landfills and minimises the use of natural resources, while this collaboration marks moving beyond traditional cotton recycling, which shortens and breaks fibre. By using high-quality fibre, like Circulose®, Levi’s jeans last longer, and designing for circularity allows old jeans to become new jeans, again and again.
","additional_info":"In addition, Circulose® is manufactured in a first-of-its-kind recycling facility powered by renewable energy in Kristinehamn, Sweden. This translates to denim that requires less water and energy, leaving us with an overall lighter carbon footprint.
","collection":null,"type_content":null,"is_draft":false,"authorId":420,"created_at":"2021-09-17T09:39:29.874Z","updated_at":"2023-01-06T17:33:23.443Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":2,"curator":null,"created":null,"updated":null,"curatedBy":383,"createdBy":420,"updatedBy":5017,"locale":"en","main_image_alt":null,"status":"Legacy","main_image_credits":null,"main_image":{"id":3034,"name":"blob","hash":"blob_239cf5a45c","sha256":null,"ext":"","mime":"image/jpeg","size":75.76,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_239cf5a45c","provider":"aws-s3","provider_metadata":null,"created_at":"2021-09-17T09:39:29.610Z","updated_at":"2021-09-17T09:39:29.610Z","alternativeText":null,"caption":null,"width":625,"height":468,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_239cf5a45c","hash":"small_blob_239cf5a45c","mime":"image/jpeg","name":"small_blob","path":null,"size":54.38,"width":500,"height":374},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_239cf5a45c","hash":"thumbnail_blob_239cf5a45c","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":13.61,"width":208,"height":156}},"previewUrl":null}},{"id":19382,"title":"Zara taps Renewcell Circulose for new capsule collection","summary":"Inditex's fashion brand Zara has partnered with Swedish textile-to-textile recycling innovator Renewcell on a capsule collection made from its Circulose branded material, which is produced from 100% recycled textiles
","problem":"The fashion and textile industries are two of the most polluting industries worldwide which are quite destructive to the planet in their current state both economically and environmentally. Major problems the fashion industry needs to address are its dependence on resource-intense and polluting virgin raw materials and finding a valuable use for the more than 92 million tons of textile waste that are incinerated or landfilled at a great environmental cost around the globe annually.
","solution":"Circulose, developed by Renewcell , is a biodegradable raw material used to produce textile fibres for fashion like viscose and lyocell. Fibres produced with Circulose are said to help brands limit the use of virgin textile fibres, which reduces the climate and environmental impact caused by raw material production and waste
","outcome":"For Zara, the collaboration is part of Inditex’s Sustainability Innovation Hub, an open-innovation platform. The aim is to work alongside start-ups, academic institutions, and tech centers to promote and scale initiatives developing new materials, technologies, and processes that reduce the environmental footprint of the fashion and help advance toward more sustainable production.
Renewcell will recycle textile waste, including worn-out jeans and production scraps, to manufacture 60,000 metric tonnes of Circulose dissolving pulp per year. It is said to be the first of its kind and could potentially save hundreds of millions of garments from landfills and incineration each year, contributing to a reduction in greenhouse gas emissions from the textile industry. With a business model focused on innovative sustainability and customer service, Zara and Inditex are committed to achieve climate neutrality by 2040
","additional_info":"Picture from Flickr by dreamslink0707
","collection":null,"type_content":null,"is_draft":false,"authorId":10895,"created_at":"2022-08-23T03:53:39.544Z","updated_at":"2022-08-23T03:54:37.202Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":2,"curator":null,"created":null,"updated":null,"curatedBy":null,"createdBy":10895,"updatedBy":null,"locale":"en","main_image_alt":null,"status":"Legacy","main_image_credits":null,"main_image":{"id":14306,"name":"blob","hash":"blob_0d59605179","sha256":null,"ext":"","mime":"image/jpeg","size":20.54,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_0d59605179","provider":"aws-s3","provider_metadata":null,"created_at":"2022-08-23T03:53:38.990Z","updated_at":"2022-08-23T03:53:38.990Z","alternativeText":null,"caption":null,"width":379,"height":284,"formats":{"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_0d59605179","hash":"thumbnail_blob_0d59605179","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":9,"width":208,"height":156}},"previewUrl":null}}],"related_articles":[{"id":3637,"title":"Recycling cotton into new fibers","summary":"re:newcell is a small technology company that was founded in January 2012 by a\ngroup of researchers from KTH Royal Institute of Technology and a small\ninvestment company. The company has through this co-operation accomplished a\nnew ground breaking recycling process of cotton and other cellulosic textiles\nsuch as viscose into new textile fibres.\n\n \n\nRead more at:\n\nIn July 2020, Levi’s® brand launched its most sustainable jean ever, the WellThread 502 jean, made with organic cotton and Circulose®, a breakthrough material made in part from worn-out jeans, created by Renewcell.
","problem":"The consumption and disposal of denim is concerning. According to the Ellen MacArthur Foundation, the fashion industry used 53 million tons of new fibers to produce clothing in 2015. Approximately 60 to 73% of all clothing produced ended up in incinerators or landfills within 12 months. Additionally, from 2000 to 2014, clothing production doubled, and the number of garments purchased each year by the average consumer increased by sixty percent. Increasing consumption puts considerable stress on natural resources, and discarded garments are estimated to lose $100 billion worth of materials each year. The increasing amount of denim that is thrown away represents not only a monetary loss but a loss of valuable resources. The production of denim also creates a significant environmental footprint due to the vast amount of water consumption used in the process and the harmful dyes that pollute waterways. One pair of jeans could require up to 8 gallons of water, equivalent to three days of water usage for an average US household.
","solution":"In response to this growing problem, Levi’s in collaboration with Renewcell has created the WellThread 502 jeans, the brand’s most sustainable jeans ever, a garment made with organic cotton and Circulose®, a breakthrough material made from worn-out jeans. Its like-for-like fibre input means the garment can itself be recycled through an existing chemical recycling process.
To make Circulose®, Renewcell repurposes discarded cotton textiles, such as worn-out denim jeans, through a process similar to recycling paper. The incoming waste fabrics are broken down using water. The colour is then stripped from these materials using an eco-friendly bleach. After any synthetic fibres are removed from the mix, the slurry-like mixture is dried and the excess water is extracted, leaving behind a sheet of Circulose®. This sheet is then made into viscose fiber which is combined with cotton and woven into a new fabric.
The WellThread 502 jeans are designed in a way that maximises recyclability so they can be regenerated into new jeans again. Each part of the jean – trims, thread, etc. – are carefully calibrated to ensure it meets recycling specifications, allowing it to have a second life when it’s worn out.
","outcome":"This cross-industry collaboration takes garment-to-garment recycling and the transition to circularity forward. Recycling keeps garments out of landfills and minimises the use of natural resources, while this collaboration marks moving beyond traditional cotton recycling, which shortens and breaks fibre. By using high-quality fibre, like Circulose®, Levi’s jeans last longer, and designing for circularity allows old jeans to become new jeans, again and again.
","additional_info":"In addition, Circulose® is manufactured in a first-of-its-kind recycling facility powered by renewable energy in Kristinehamn, Sweden. This translates to denim that requires less water and energy, leaving us with an overall lighter carbon footprint.
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","problem":"The fashion and textile industries are two of the most polluting industries worldwide which are quite destructive to the planet in their current state both economically and environmentally. Major problems the fashion industry needs to address are its dependence on resource-intense and polluting virgin raw materials and finding a valuable use for the more than 92 million tons of textile waste that are incinerated or landfilled at a great environmental cost around the globe annually.
","solution":"Circulose, developed by Renewcell , is a biodegradable raw material used to produce textile fibres for fashion like viscose and lyocell. Fibres produced with Circulose are said to help brands limit the use of virgin textile fibres, which reduces the climate and environmental impact caused by raw material production and waste
","outcome":"For Zara, the collaboration is part of Inditex’s Sustainability Innovation Hub, an open-innovation platform. The aim is to work alongside start-ups, academic institutions, and tech centers to promote and scale initiatives developing new materials, technologies, and processes that reduce the environmental footprint of the fashion and help advance toward more sustainable production.
Renewcell will recycle textile waste, including worn-out jeans and production scraps, to manufacture 60,000 metric tonnes of Circulose dissolving pulp per year. It is said to be the first of its kind and could potentially save hundreds of millions of garments from landfills and incineration each year, contributing to a reduction in greenhouse gas emissions from the textile industry. With a business model focused on innovative sustainability and customer service, Zara and Inditex are committed to achieve climate neutrality by 2040
","additional_info":"Picture from Flickr by dreamslink0707
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","problem":"Fashions change but the industry itself never really has. It’s always been about growing more cotton, using more water, spraying more chemicals and pumping more oil to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful.
The fashion industry is one of the largest polluters of clean water and users of virgin raw materials and energy, and discarded clothing fills global landfills with thousands of tonnes of textile waste every year. It’s the opposite of sustainable.
","solution":"The process works in the following steps:
1. Renewcell takes in garments that can’t be resold to people. Either they’re way too worn-out or hopelessly out of style. Cotton clothes are ideal because they contain a lot of cellulose.
2. The clothes are shredded, de-buttoned, de-zipped, de-colored and turned into a slurry. Contaminants like plastic polyester are taken out. What remains is cellulose - the biodegradable organic polymer that cotton, trees and all green plants on earth are made out of.
3. The slurry is dried to produce sheets of pure Circulose®. The sheets are packaged into bales and shipped to partner companies (such as H&M or Levi's) to be made back into natural textile fibers.
4. A brand designs new clothes using Circulose® fibers. These fibers can be mixed with other fibers or used alone, depending on the need of the product.
","outcome":"People that choose Circulose® garments cut their waste, climate, water, microplastics and deforestation fashion footprint to almost zero. Using a breakthrough process powered by 100% renewable energy, Renewcell transforms old clothes into a pristine natural material that needs no cotton fields, no oil, and no trees.
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Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. \n\n\nThe Framework consists of:\n- Core Elements: Activities directly handling product or material flows; and uniquely,\n- Enabling Elements: those that remove obstacles for core actors.\n","article":null,"created_at":"2020-09-24T15:20:10.869Z","updated_at":"2023-01-06T10:43:15.347Z","is_visible":true,"type":"opportunities","mandatory":true,"properties":{"cst":{"tiers":[1,2]}},"show_on_landing":true,"use_without_collection":true,"short_description":"Circle Economy's framework of strategies and activities that define the circular economy","picture_alt":null,"picture":{"id":1671,"name":"photo-1515534238346-fb9ae3e399d0.jpg","hash":"photo_1515534238346_fb9ae3e399d0_696819c428","sha256":null,"ext":".jpg","mime":"image/jpeg","size":150.77,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/photo_1515534238346_fb9ae3e399d0_696819c428.jpg","provider":"aws-s3","provider_metadata":null,"created_at":"2021-02-08T19:59:21.416Z","updated_at":"2021-02-08T19:59:21.621Z","alternativeText":"","caption":"","width":1339,"height":699,"formats":{"large":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/large_photo_1515534238346_fb9ae3e399d0_696819c428.jpg","hash":"large_photo_1515534238346_fb9ae3e399d0_696819c428","mime":"image/jpeg","name":"large_photo-1515534238346-fb9ae3e399d0.jpg","path":null,"size":91.86,"width":1000,"height":522},"small":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_photo_1515534238346_fb9ae3e399d0_696819c428.jpg","hash":"small_photo_1515534238346_fb9ae3e399d0_696819c428","mime":"image/jpeg","name":"small_photo-1515534238346-fb9ae3e399d0.jpg","path":null,"size":29.02,"width":500,"height":261},"medium":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/medium_photo_1515534238346_fb9ae3e399d0_696819c428.jpg","hash":"medium_photo_1515534238346_fb9ae3e399d0_696819c428","mime":"image/jpeg","name":"medium_photo-1515534238346-fb9ae3e399d0.jpg","path":null,"size":56.89,"width":750,"height":392},"thumbnail":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_photo_1515534238346_fb9ae3e399d0_696819c428.jpg","hash":"thumbnail_photo_1515534238346_fb9ae3e399d0_696819c428","mime":"image/jpeg","name":"thumbnail_photo-1515534238346-fb9ae3e399d0.jpg","path":null,"size":8.8,"width":245,"height":128}},"previewUrl":null}},{"id":134,"name":"WCTD Themes","description":"It is 2050. Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.\n\nA circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.\n\nThis is what we’ve achieved over the last 30 years:","article":null,"created_at":"2021-03-05T13:34:27.031Z","updated_at":"2022-12-01T12:29:54.262Z","is_visible":true,"type":null,"mandatory":false,"properties":null,"show_on_landing":true,"use_without_collection":false,"short_description":null,"picture_alt":null,"picture":{"id":2493,"name":"wctd.jpg","hash":"wctd_1a232d9883","sha256":null,"ext":".jpg","mime":"image/jpeg","size":15.85,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/wctd_1a232d9883.jpg","provider":"aws-s3","provider_metadata":null,"created_at":"2021-07-27T17:47:41.262Z","updated_at":"2021-07-27T17:47:41.283Z","alternativeText":"","caption":"","width":473,"height":184,"formats":{"thumbnail":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_wctd_1a232d9883.jpg","hash":"thumbnail_wctd_1a232d9883","mime":"image/jpeg","name":"thumbnail_wctd.jpg","path":null,"size":6.27,"width":245,"height":95}},"previewUrl":null}},{"id":530,"name":"Textiles Key Elements Framework","description":"The Textiles Key Elements Framework is based on the main Key Elements Framework which renders the elements of the circular economy salient and serves as a basis to derive textile-focused strategies and interventions. \n\nThe framework is action-based to provide users with concrete inspiring exemples to prevent and reduce the textiles waste mountain. \n\nThe Framework consists of:\n- 3 core elements: activities directly handling textile product or material flows; and uniquely,\n- 4 Enabling Elements: those that remove obstacles for core actors.\n\nUnder which strategies provide further detail. Finally, each strategy consists of a diversity of tangible solutions which are framed in relation to the sought outcome. \n\n'Click through each of the seven elements cards below to explore the framework and circular textile-focused case studies in more depth!'\n\nThis framework was developed in collaboration with Circle Economy's textiles team. Read more about it [here]( https://www.circle-economy.com/programmes/textiles). ","article":null,"created_at":"2023-01-05T14:01:42.450Z","updated_at":"2023-01-06T17:23:32.479Z","is_visible":true,"type":null,"mandatory":null,"properties":null,"show_on_landing":false,"use_without_collection":false,"short_description":" An action-based framework for apparel brands working towards circular strategies","picture_alt":null,"picture":{"id":17308,"name":"hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg","hash":"hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f","sha256":null,"ext":".jpg","mime":"image/jpeg","size":4684.26,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f.jpg","provider":"aws-s3","provider_metadata":null,"created_at":"2023-01-05T13:58:05.484Z","updated_at":"2023-01-05T13:58:05.601Z","alternativeText":"","caption":"","width":4800,"height":3200,"formats":{"large":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/large_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f.jpg","hash":"large_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f","mime":"image/jpeg","name":"large_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg","path":null,"size":135.22,"width":1000,"height":667},"small":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f.jpg","hash":"small_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f","mime":"image/jpeg","name":"small_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg","path":null,"size":42.94,"width":500,"height":333},"medium":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/medium_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f.jpg","hash":"medium_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f","mime":"image/jpeg","name":"medium_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg","path":null,"size":82.93,"width":750,"height":500},"thumbnail":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f.jpg","hash":"thumbnail_hector_j_rivas_Nh6_Nsnq_Y_Vs_I_unsplash_26681eeb7f","mime":"image/jpeg","name":"thumbnail_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg","path":null,"size":14.01,"width":234,"height":156}},"previewUrl":null}},{"id":695,"name":"Four Flows Framework","description":"\n\nBased on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).\n\nThese different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.\n\nSource: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 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Available through the Levi’s® Wellthread™ line in the 502 for men and High Loose for women, this jean represents more than five years of research in circular denim design.\nThis unique collaboration between Wellthread™ and re:newcell, the innovators behind Circulose®, marks a significant milestone in the fashion industry’s transition to circularity. Here, Una Murphy, Levi’s Senior Designer for Innovation, talks about how these garments came about and what they mean to us and the industry: \nWhat are these jeans?\nThese jeans represent an important step in our journey to reduce the environmental impact of our products and keep garments out of landfills.\nPart of the DNA of Levi’s® is to create garments that last for decades, and these jeans prove that we also now have the capability to regenerate old jeans into new raw materials.\nBy using high quality recycled denim, we save on the water, chemical and CO2 footprint of our jeans. Each part of the jean – the trims, the thread, etc. – are carefully calibrated to ensure it meets recycling specifications, allowing it to have a second life when it’s worn out. We’ve worked with our innovation partner, re:newcell, to ensure the jeans can go back into their system and be used to make new raw materials, demonstrating that this garment is fully recyclable and truly circular.\nIn addition, we’re always seeking ways to reduce our water footprint and these jeans save water at every step of their creation, including the fiber stage with organic cotton and Circulose®, which consists of sustainably sourced viscose comprised of 50 percent recycled content from old jeans. We also utilize a water-saving dye method for our denim and each garment uses our Water