Canadian apparel brand lululemon reinforces the brand’s focus on creating product experiences that are better for people and the planet through the Earth Dye collection | Knowledge Hub | Circle Economy Foundation
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Canadian apparel brand lululemon reinforces the brand’s focus on creating product experiences that are better for people and the planet through the Earth Dye collection
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The chemical dyes on textiles significantly compromise human health and the environment polluting water streams and releasing carcinogenic toxins. As a result, manufacturers are now shifting to treating clothes with dyes made from organic and safe materials. 


Released in Fall 2020, lululemon’s Impact Agenda is rooted in the social and environmental contexts in which the company operates as well as in issues that matter most for its business and industry. 

The Earth Dye collection underscores lululemon’s commitment to its Impact Agenda and fulfills its forward-looking commitments toward sustainability, which focuses on making products that are better in every way for people and the planet.


Earth Dye is a collection of products that features casual and easy-to-wear styles made with dyes from the waste of oranges, beets, and saw palmetto trees sourced from the agricultural and herbal industries.

Solution

According to the company, these dyes use less water, carbon, and synthetic chemicals compared to conventional synthetic dyes, which aligns with its goal to decrease its environmental footprint. Furthermore, Lululemon has launched its Like New Recommerce Program that allows customers to trade in gently used products and apparel in exchange for a Lululemon e-gift card. The clothes will then go to an online resale platform with 100 percent of profits being reinvested into further sustainability initiatives, including circular product design, renew and recycle programs, and store environmental programs.

Additional information

According to the lulumeon’s Impact Agenda, the goals to minimize negative impact and contribute to a healthier future for the following years are:


SUSTAINABLE PRODUCT INNOVATION: Make 100 percent of our products with sustainable materials and end of- use solutions, toward a circular ecosystem by 2030.

SUSTAINABLE MATERIALS: Achieve at least 75 percent sustainable materials for our products by 2025.

CIRCULARITY: Offer our guests new options to extend the life of our products by 2025.

CLIMATE CHANGE: Source 100% renewable electricity to power our own operations by 2021, and reduce carbon emissions across our global supply chain by 60 percent per unit of value added, meeting our Science-Based Targets by 2030.

WATER & WASTE: Reduce freshwater use intensity by 50 percent to manufacture our products, and reduce single-use plastic packaging by 50 percent by 2025

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