prAna reinvented the way it package and ship clothing back in 2010, and since then, they’ve used roll packing, recyclable raffia ties, and other sustainable methods to reduce plastic and paper waste.

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

To eliminate polybags and overall waste, prAna came up with the roll-pack method. Because of that, some of its clothing could show up wrinkled. If roll-pack method isn't an option, prAna uses an FSC-certified paper bag instead and it is working to convert these bags to also be 100% recycled content. prAna uses 100% recycled paper labeling tags and attaches them to its clothes with organic cotton string or cotton thread rather than plastic swift tacks. The company accessories all have origami-style paper packaging that uses no plastic or metal fasteners. Recyclable paper tape is used to seal all of its customer orders. Customer orders are all shipped in recycled content kraft paper mailers or corrugated boxes.

prAna has been innovating its packaging for over a decade, but the company knows that to make the biggest impact possible, it can’t do it alone. That’s why in 2020, prAna launched the Responsible Packaging Movement—sharing best practices and long-term learnings with fellow like-minded brands and the greater prAna community. prAna hopes that by doing this, it can make a seismic shift in the industry through a partnership towards good.

Between 2010-2020 prAna was able to eliminate over 20 million plastic bags from its consumer products by not using them. From Fall 2021 onward, 100% of its styles are plastic-free consumer packaging! The company uses roll packing or glassine paper bags as alternatives.