Ecologic ecobottle - a new design to favor recyclability | Knowledge Hub | Circle Economy Foundation
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Business case
Ecologic ecobottle - a new design to favor recyclability
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Ecologic designs and manufactures paper bottles from the ground up, starting with what’s better for the earth. Outer shells are made from recycled cardboard & newspaper and can be recycled again after use. Inner liners use minimal plastic, and post-consumer recycled plastic wherever possible. The spots and flecks on the molded fiber shells are there because the company uses 100% recycled materials.

Problem

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economical and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

Solution

Ecologic sources old cardboard and newspaper from nearby distribution centers, manufacturing facilities, and even grocery stores. Once the company has the waste, it recycles directly onsite by breaking it down into pulp form and remolding it to provide the eco.bottle®'s with structural stability and protection.

The thin inner liners are made of a blend of plastic. They ensure that the product inside stays safe and sanitary. This thin liner allows Ecologic to use up to 70% less plastic than traditional bottles while still allowing for optimal recycling since lined cardboard is not as easily recyclable as people think!

The molded fiber shells and plastic liners are then locked together, forming a functional and sturdy container ready for use! Ecologic makes sure not to add any adhesive because it can complicate the recycling process. And the eco.bottle is born!

Outcome

Eco.bottle can be used for any and all cleaning and household needs!

Household Care

Personal Care

Baby Care

Pet Care

Auto Care

Garden

Outdoors / Sports


Production of the eco.bottles® instead of plastic has resulted in 350 tons of plastic diverted from landfills & oceans

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